If you don’t measure it, you cannot manage it, grow it, or monetize it. That sums up our view of managed growth and business optimization.
- Return on Investment (ROI) – You have to Measure It
Return on Investment (ROI) – You have to Measure It
A companies CFO watches the numbers across the company, from rent to headcount to marketing expenses, and more, these numbers are reviewed against plan and expectations to determine not only past performance but for future planning. They want to know what is the result of money spent, the ROI.
The same holds true for the companies growth. Analytics provide insight into site visitors and where they came from, what they do on the site, how long they stay, what percent registers, what percent purchases, what they purchase, how often and more. Those analytics are static and a snapshot of the past or present. By optimizing your marketing campaigns, your website for search engines, your landing pages for conversion, and every possible variable, you will be able to generate more revenue and decrease expenses. By measuring the efforts and results you can determine the ROI and better understand what drives your business and how to grow effectively and efficiently.